The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. It's the first electric car made real for them. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality. The projections represent electricity. Together they show how the MG EZS will positively impact Australia with four interactive installations. And they’re the opposite of flat. Projected onto incredible 3d sculptures that will literally intrude into our reality.
Gold in Mix Media/Moving Image 2020
Gold in Integrated Graphic Design 2020
Silver in Computer Animation 2020
Creative Director: Mark Boey, Executive Producer: Adam Eden, Art Director: Jacqui Hudson. Producer: Erin Sheehan, Tech Installation: Jack Horrocks...
Untitled Studios, AU
Eden Creative Media, AU
MG Motors, AU
Creative Director: Mark Boey, Untitled Studios
Producer: Erin Murphy, Eden Creative Media
Art Director: Jacqui Hudson, JacquiHudson