ELECTRIC MEETS REALITY

by Untitled Studios

The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. It's the first electric car made real for them. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality. The projections represent electricity. Together they show how the MG EZS will positively impact Australia with four interactive installations. And they’re the opposite of flat. Projected onto incredible 3d sculptures that will literally intrude into our reality.

Prize

Gold in Mix Media/Moving Image 2020

Gold in Integrated Graphic Design 2020

Silver in Computer Animation 2020

Created by:

Design Director

Mark Boey

Design Company

Untitled Studios

Website

click here

Client

MG Motors Australia

Design Team

Creative Director: Mark Boey, Executive Producer: Adam Eden, Art Director: Jacqui Hudson. Producer: Erin Sheehan, Tech Installation: Jack Horrocks...

Video (direct link)

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Credits

Entrant Companies

Untitled Studios, AU
Eden Creative Media, AU

Advertiser/Brand

MG Motors, AU

Individual Credits

Creative Director: Mark Boey, Untitled Studios
Producer: Erin Murphy, Eden Creative Media
Art Director: Jacqui Hudson, JacquiHudson