BC Lions

by University of Nebraska at Kearney

Class project was to rebrand a sports team that has a poor logo and I chose the British Columbia Lions. My mark uses the current color scheme and I thought I should continue it's use when considering brand equity since the team has existed since 1954. Please enjoy my mark along with secondary versions as well with touchpoints.

Prize

Gold in Logos 2018, Non-Pro

Created by:

Design Director

Chris Campbell

Company/University or Design School

University of Nebraska at Kearney