The classic wine label, which in the most widespread and conservative language, stages the estate with farmhouses, rows of grapes and heraldry, is torn as in an artistic work and underneath it reveals a new visual identity: modern graphics and young style capable of speaking to the target audience. The choice of the Stelvin (screw) cap is a further sign of product change: no longer a product to be refined but ready to drink.
To create this label we were inspired by traditional Italian and French wine labels that have always been an icon of quality wines and long aging
Silver in Packaging Design 2020
Giulio Patrizi as Art Director, Edoardo Peltrini as Graphic Designer
Graphic Designer: Edoardo Peltrini, Giulio Patrizi Srls
Designer & Art Director: Giulio Patrizi, Giulio Patrizi Srls