Chianti DOC Borgo al Passo

by Giulio Patrizi Srls

The classic wine label, which in the most widespread and conservative language, stages the estate with farmhouses, rows of grapes and heraldry, is torn as in an artistic work and underneath it reveals a new visual identity: modern graphics and young style capable of speaking to the target audience. The choice of the Stelvin (screw) cap is a further sign of product change: no longer a product to be refined but ready to drink.
To create this label we were inspired by traditional Italian and French wine labels that have always been an icon of quality wines and long aging


Silver in Packaging Design 2020

Created by:

Design Director

Giulio Patrizi

Design Company

Giulio Patrizi Srls


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Riolite Vini

Design Team

Giulio Patrizi as Art Director, Edoardo Peltrini as Graphic Designer


Individual Credits

Designer & Art Director: Giulio Patrizi, Giulio Patrizi Srls
Graphic Designer: Edoardo Peltrini, Giulio Patrizi Srls