Weight Watchers Rebranding

by Pratt Institute

Promoting a renovated visual system for Weight Watchers, a global company dedicating to healthy lifestyles. The new logo and campaign present a smooth and transforming dynamic, which indicates LESS of you.

Prize

Silver in Branding 2020

Created by:

Design Director

Danyang Ma

Design Company

Pratt Institute

Website

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Video (direct link)

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