This integrated marketing campaign branding was developed for EAB's biggest student success annual conference called CONNECTED19; an event that brings together leaders all over the country for thought-provoking research, facilitated networking, and stories celebrating the personal side of student success. The branding for this event visualized the pivotal moments in a student's journey through angular lines and transitioning gradients. This design was displayed across all CONNECTED’s collateral creating a harmonious experience for all those attending.