Paw Naturals Brand Identity

by Ji Sun (Eunice) Choi

This project was to rebrand the local pet store in Chicago. I rebranded the pet store as a pet cafe/salon where is fun for pets to come, but also it is created as a motif to spread awareness about the shelter pets and encourage people to adopt, rather than buy their pets.


Gold in Branding for Social Change 2020, Non-Pro

Created by:

Design Director

Ji Sun (Eunice) Choi

Company/University or Design School

School of the Art Institute of Chicago


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