OBA Eatery

by Creative Carbon Studio

OBA Eatery is a brand new contemporary gastronomy restaurant from Saudi Arabia, operating from a central kitchen, and led by a brilliant head chef and an enthusiastic team.

Brand Concept

“Less is more”. The proverbial phrase is widespread after the poem of Andrea del Sarto, written by Robert Browning, in 1855, and has been repeated throughout the times when it comes to gastronomy, stating that all you need is the best ingredients and someone who knows what to do with them.

We can also mention the logical and epistemological principle "Occam's Razor", which, inspired by nature and its simplicity, states that the best solution is always the simplest, or in Latin "Lex Parsimoniae. Entia non sunt multiplicanda praeter necessitatem".

Originally a principle of reductionist philosophy and nominalism, it is today considered one of the heuristic maxims (general rule) that advise economy, parsimony, and simplicity, especially in scientific theories.

"Simple does not mean simpleton". The brand was substantiated on minimalism, using the most primitive geometric forms associated with some techniques of visual orientation.

The Gestalt principles, for example, apply perception and emotion techniques, which result in a clearer and more effective approach. These techniques were founded on the analysis of patterns of behavior and natural interpretation of our brain, seeking to make the elements visually functional for the recipient of the message. It is possible to identify some of these techniques in the construction of the brand, such as the principle of figure-ground, the principle of closure, and the principle of proximity.

The brand was also created in an upward movement, symbolizing the growing top-notch gastronomic experience offered to clients, and implicitly represents the natural to the company's expected growth and market share.

"Different but equal". The dynamic logos are flexible, the design allows multiple combinations of elements with a common...

Prize

Gold in Branding 2020

Created by:

Design Director

Rafael Pinto Maia

Design Company

Creative Carbon Studio

Client

VIAND International

Design Team

Designer: Rafael Maia Account Manager: Aline Quintão Art Director: Paulo Fontenele CGI Artist: Bruno Bruschi