The Racing Manager is a progressive platform that bridges a traditional industry with a modern tech approach. It’s the second most attended sport in the UK but without supporter groups. The Racing Manager’s digital ecosystem has successfully demonstrated the proof of concept that we can increase engagement by using new channels that weren’t previously open.
A truly omni channel UX we didn’t just build a responsive web platform, iOS and Android app but considered text message, email and more so that anyone could get their updates wherever they were.
We streamline communication, administration, and regulation into one digital hub, bringing owners closer to the action than ever before.
Silver in Digital Tools and Utilities 2020
Vitamin London
Vitamin London, GB
The Racing Manager, GB
Art Director: Robert Lloyd, Vitamin London
Product Designer: Charlotte Weyer, Vitamin London
Creative Director: Jacob Beckett, Vitamin London
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