C U SOON, CHICAGO

by Envisionit

21c Museum Hotels is a unique hospitality concept that’s a contemporary art museum meets intriguing hotel. With eight locations and several in the works, they partnered with Envisionit to build awareness for its parent brand ahead of its Chicago opening. So, how does a new museum hotel stand out in a new city with a world-class art scene and nearly 200 hotels? Be bold, artistic, and disruptive. To connect with our social savvy, mobile-obsessed, artistically minded target, we knew our campaign needed to capture attention, create curiosity, and put the brand on display.

Our campaign, “C U SOON, CHICAGO,” is our own take on contemporary art, using deconstructed 21c Museum Hotel brand elements, a motion-forward mobile-friendly paid social strategy, and an OOH approach with real stopping power to introduce the brand in a way that's as memorable and thought-provoking as the museum hotel itself. The results? A campaign that’s stopping people in their tracks and social feeds.

Prize

Gold in Integrated Graphic Design 2020

Silver in Digital Ads and Campaigns 2020

Bronze in Mix Media/Moving Image 2020

Created by:

Design Director

Chris Sorto

Design Company

Envisionit

Website

click here

Client

21c Museum Hotels

Design Team

ENV Creative

Video (direct link)

click here

Credits

Individual Credits

Assoc. Media Director: Jenny Laverty, Envisionit
Account Manager: Brooke Borkowski, Envisionit
Project Manager: Jim Barrett, Envisionit