Storage By Owner is a startup who approached us with an idea to merge the sharing economy with storage. They wanted to build a platform that connected people as the perfect meeting place between those who had clutter and those who had a extra storage space to spare. The results of our discovery process and competitive analysis culminated in the creation of a mood board that explored various directions for the look and feel. The Storage By Owner web application was built on a custom .Net platform for ultimate scalability for future growth. We did not use any pre-built modules for the site, giving us free reign on the design and functionality of each feature, which allowed us to build the website exactly how Storage By Owner envisioned it without restrictions. With a solid web application in place, Storage by Owner can confidently spread the word about their storage solutions for sharing economy enthusiasts interested in a DIY peer-to-peer storage marketplace.