Branding Category

Entry Title:

Personal Identity

Category:

Professional Branding

Position:

Gold

Design Director:

Natacha Oberson

This is a luminous and fun identity to represent my personality and my signature as a graphic designer, illustrator and print lover. The concept plays with the metaphor of a weird fish in the sea, the fish symbolizing the artist, creating a link with the expression : “ plenty of fish in the sea ”. There are so many talented artists out there and I wish to stand out by being “ the rarest weird fish ” possible. A touch of psychedelism and Sea Punk represent my aesthetics. Also, to wink at my inner child, my concept makes reference to my childhood’s favorite book : The Rainbow Fish by Marcus Pfister.