GoDaddy Brand

by GoDaddy

Twenty plus year ago, GoDaddy started selling domain names to help folks establish an online presence. Since then, the internet has changed entrepreneurship forever, and we’ve evolved way beyond just domains. Now we empower everyday entrepreneurs with all the help and tools they need to grow online, and our brand needed to reflect our commitment to entrepreneurs everywhere. We examined every component of our brand in order to create an entirely new design system. To focus our thinking, we developed our Design Ethos, a guiding principle built on four core tenets (Good Design for All, Humanity + Technology, Thoughtfully Creative, Inspire Joy). The work that’s resulted from this design system has consistently resonated with everyday entrepreneurs, demonstrating we’re in their corner while giving them the energy to create.


Gold in Animation & Illustration for Websites 2020

Gold in Mix Media/Moving Image 2020

Gold in Logos 2020

Gold in Branding 2020

Created by:

Design Director

GoDaddy Brand Team

Design Company



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Design Team

Chief Brand Officer: Cameron Scott Executive Brand Creative Director: Casey Sherstobitoff Brand Creative Director: Chris Rushing Brand Art Direc...

Video (direct link)

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Entrant Companies

GoDaddy, US

Individual Credits

Technical Project Manager: Emily Lindburg, GoDaddy
Chief Brand Officer: Cameron Scott, GoDaddy
Sr. Brand Art Director of Social: Justin Crabtree, GoDaddy