Twenty plus year ago, GoDaddy started selling domain names to help folks establish an online presence. Since then, the internet has changed entrepreneurship forever, and we’ve evolved way beyond just domains. Now we empower everyday entrepreneurs with all the help and tools they need to grow online, and our brand needed to reflect our commitment to entrepreneurs everywhere. We examined every component of our brand in order to create an entirely new design system. To focus our thinking, we developed our Design Ethos, a guiding principle built on four core tenets (Good Design for All, Humanity + Technology, Thoughtfully Creative, Inspire Joy). The work that’s resulted from this design system has consistently resonated with everyday entrepreneurs, demonstrating we’re in their corner while giving them the energy to create.
Gold in Animation & Illustration for Websites 2020
Gold in Mix Media/Moving Image 2020
Gold in Logos 2020
Gold in Branding 2020
Chief Brand Officer: Cameron Scott
Executive Brand Creative Director: Casey Sherstobitoff
Brand Creative Director: Chris Rushing
Brand Art Direc...
Technical Project Manager: Emily Lindburg, GoDaddy
Illustrator: Chris DeLorenzo, Chris DeLorenzo
Sr. Director of Brand Writing: Brian Dunn, GoDaddy