Halla is an imaginary wine brand based Jeju island, which is a very beautiful island in South Korea. This wine brand’s main targets are travelers who visit and live in Jeju. I set up the brand concept as a gift, to become an attractive souvenir to them. Halla wine was named after a mountain which is located at the center of the island. It’s a symbol of Jeju and I hope my brand becomes a symbol of Jeju’s souvenir. To show the brand identity, the upper part came from the Korean Alphabet which means Halla itself and it was made from those two consonants. The lower part came from the English Alphabet. This citrus wine has a pale yellow. Therefore, the dominant white color and the gold logo label makes harmony with a clear bottle.
Gold in Logos 2020, Non-Pro
Gold in Branding 2020, Non-Pro