Logos Category

Entry Title:

Graphic Designer, Art Director & Branding Consultant

Category:

Professional Logos

Position:

Bronze

Design Director:

Dana Ferguson

Individual Credit:

Dana Ferguson, Graphic Designer & Art Director

The following project submission presents a concept brand identity, visual communication materials, and editorial design for a luxury jewelry brand. Maria Kelly’s eponymous jewelry line, Maria Kelly Fine Jewelry, exudes contemporary luxury by masterfully blending bold and classic aesthetics into one-of-a-kind designs. Ultimately, the visual identity created for the brand needed to be reflective these dual aesthetic qualities. The resulting logomark features a simple icon (created from the abstract combination of the initials M and K) paired with a traditional serif wordmark. The color palette similarly includes rich shades of gold and green (a nod to the Irish origins of the Kelly surname) offset by a simple, clean white. Additionally, the two seemingly different textures used throughout the branding (a bold malachite along with a custom pattern derived from the logo), give complexity and versatility to the visual system as a whole.