Logos Category

Entry Title:

Homes for Sonoma - Logo

Category:

Professional Logos

Position:

Bronze

Design Director:

Samantha Kraesig

Design Team:

Samantha Kraesig Michelle Farrell

Company:

Flight

Client:

Homes for Sonoma

Individual Credit:

Samantha Kraesig, Lead Designer, Flight LLC

One week after the fires disrupted and destroyed parts of our communty a small group of designers, architects, builders and community leaders called a meeting to discuss how to help our friends, families and neighbors. With so many displaced residents in the aftermath of the fires, we felt an urgent need—really a duty—to provide a clear, practical, responsible way to rebuild our community in a way that not only served the immediate needs of those who lost their homes, but would also help address the long-term affordable housing situation in Sonoma County. The logo was inspired by the phrase "Home is where the heart is". The mark is both a heart and a blue print of house with a detached garage. In the full signature the logotype is surrounded by a neighborhood of Heart Homes representing the neighborhoods that will be rebuilt–neighborhoods Samantha Kraesig and Michelle Farrell grew up in. These homes are not only structures they hold our community safe. They hold the fabric of our community, our people, together.