JERI'S FARM
Jeri’s Farm is a flower-growing company that deals with the processing of legal hemp and launched its products on the market a few months ago. The company is aimed at a niche audience, interested in quality products to be consumed on occasions of meeting.
HUD offers Jeri's Farm a restyling of the corporate image for give greater strength to the basic idea and designs a line aimed at a luxury target. To realize the image that we had in mind for Jeri's, we have been working on a special edition which, in addition to inviting the discovery of the line, promoted a singular interaction with the company. Reasoning on the experience related to the consumption of legal hemp, normally associated with a sensory escape, we have created a box in which packaging, technology and product come together to recreate different types of sensory experiences. But not only that, the box, ordered online, becomes the first concrete contact point with the company, which opens its doors in an exclusive event to which everyone is invited those who chose the limited edition box.

PACKAGING DESIGN
The design, entirely illustrated by Michael Morsicani, reproduces typographical and iconographic details with a vintage allure, recalling the world of wine or tobacco with a provocative and fictional style as well full of allusions. The external box was made with a 380gr black paper with an opaque effect, perfect for enhancing the hot gold foil of the graphic details. Inside, however, the 4 pouches (3 doypack and one 3 seals ), have been printed with digital printing, reproducing the gold foil with the color and the metallic background material in order to reduce costs, print 3 different subjects in the same order and obtain extreme stroke precision.

COPYWRITING
The limited edition box becomes a sort of "explorer kit", the starting point for
transform into modern Indiana Jones and be the first to discover the company and its line.

Uncharted is the name that we proposed for the box. It indicates an unexplored place, literally
not marked on the maps. Jeri's Farm, a startup that is still little known, is therefore associated with others mythical places like Eldorado or Atlantis, legendary cities whose exact location has never been discovered.

The names of the three products become the starting point for telling a story.

KNOCK OUT - Tiborszallasi (Outdoor cultivation)
Tiborszallasi is a Hungarian genetics that takes its name from the area of ​​origin, often
used for headaches, soothe muscle pain and ligaments. This product becomes in our journey
the reference to the body, contact and loss of consciousness. We associate two boxers, drawn with a clear retro style.

BOMB - Elected bell (Indoor cultivation)
Eletta Canapa is a historic Italian variety. It has inflorescences that contain a good quantity of
resin, above average, characterized by a bouquet of terpenes and essential oils, so as to confer a
very intense and typical aroma. Bomb becomes a reference to mental connections and
to the unexpected effect it gives. It is associated with the representation of a singular bomb.

BLACKIE - Kompolti Hibrid TC (Outdoor cultivation)
Kompolti Hibrid TC is a Hungarian hemp made with three varieties mixed. In our journey it is associated to spirit and transcendence and symbolized by a cat, considered a mystical animal, symbol of link between human and spiritual world, intuitive, magical. In the box is a three-headed cat, in reference to the origin of quality.

THE KEY TO DISCOVER THE JERI'S WORLD
But the real discovery is the fourth pouch - made iper personalized with the name of the customer and a mosaic decoration. This pouch contains the access card to the club and is the key to discovering the location of an exclusive event. Every customer, responding to the challenge of sharing his pouch, that represent a portion of the map, will contribute to making the secret information known to the community, creating a shared story in addition of the individual tasting experience.

REALITY INCREASED
The pack comes to life by scanning the code on the front, concealing an augmented reality world that adds evocative and informative content. The AR experience allows the customer to select the preferred variety to be shared with the restricted circle of tasters.
The choice of augmented reality, now used in many sectors for various uses (playful, educational,
information) is clearly a provocative choice, which alludes to the common consideration of associating the effects of using "other kinds of hemp”.
Packaging design, technology and product come together to create a multisensory and engaging experience, certainly memorable, enhancing the corporate vision and helping to create an emotional connection with the consumer.