The Panettone Box

by 6Sense.

This is a paper box for the Panettone made for the first Panettone specialty store in Japan. The box’s form is the Panettone like just baking from oven and also it as Origami. This time, we used to recycling paper producted from the pine tree in north of Japan for the box material. It’s the good combination each other because the Panettone is made from natural fermented seeds as well as using natural cycling. And We can figure out the Panettone while keeping in the box from its form. Why is the Origami type? The shop owner is two chefs, they are from Italy and Japan. We wanted to impress the fusion culture as design.


Gold in Packaging Design 2020

Created by:

Design Director

Keiko Akatsuka

Design Company



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