Needing an update after a growth spurt and expansion of client services, Matchfire worked with THNKS on a design evolution of the brand focused more on business professionals. Our discovery process led to a revised positioning highlighting the science of gratitude in business. The resulting brand identity included a new persona, logo, color palette, and messaging. The iconography
of a hand-written thank you note, paired with fresh colors, juxtaposed with a digital landscape reinforced the thoughtful yet modern aesthetic.
Matchfire also created a brand re-launch and ongoing marketing strategy, and executed across key touch points including website, landing pages, email, digital marketing, print collateral, video and social media.
Gold in Branding 2020
Gabrielle Kinderknecht, Kelli Powell