by Molly Richardson

Needing an update after a growth spurt and expansion of client services, Matchfire worked with THNKS on a design evolution of the brand focused more on business professionals. Our discovery process led to a revised positioning highlighting the science of gratitude in business. The resulting brand identity included a new persona, logo, color palette, and messaging. The iconography
of a hand-written thank you note, paired with fresh colors, juxtaposed with a digital landscape reinforced the thoughtful yet modern aesthetic.

Matchfire also created a brand re-launch and ongoing marketing strategy, and executed across key touch points including website, landing pages, email, digital marketing, print collateral, video and social media.


Gold in Branding 2020

Created by:

Design Director

Molly Richardson

Design Team

Gabrielle Kinderknecht, Kelli Powell