Matchfire was hired to build and launch this progressive non-profit brand, from positioning to identify to key messaging to website. The brand language needed to be unapologetically native and convey that this is a national organization with clear goals and infrastructure.

For the logo, we created a hand-painted letter mark contrasted with a clean and modern type face in strong colors like red and black to convey the brand’s bold and empowering personality. The photography and video style is raw and personal in black and white and is shot by Indigenous photographers. The result was a full suite of branding elements including logo, business cards, letterhead, PowerPoint templates, website and a comprehensive style guide