Logo design for The Me Project. A company that provides personal development and self-improvement for those seeking change in unfulfilled life areas; and teaching those aspiring to become Personal Success Coaches. The client wanted a typographic logo. Avant Garde Gothic was chosen for it's clean, round and open feel. Some letters were manipulated ever so slightly to provide a better overall look. Finally a colour palette of black and yellow (Pantone 123C) was chosen for its bold effect.