nourished: an educational tool to help make the healthy choice, the easy choice!

by James Madison University, School of Media Arts & Design

Nourished is an integrated design solution that helps the Blue Ridge Area Food Bank (BRAFB) identify nutritious foods, support behavioral change, and improve health. The graphic style highlights a stop-light approach for recognizing foods to encourage with use of visual aids to help make decisions at a glance, while maintaining an empirically validated analysis of nutrient density. Nourish, an algorithmic web-based application, allows individuals to evaluate the nutrient density of food products to increase awareness as well as track purchases for the food bank’s food inventory. This project was developed in partnership with students and faculty at James Madison University (JMU).

Prize

Bronze in Logos for Social Change 2020

Honorable Mention in Apps for Social Change 2020

Honorable Mention in Integrated Graphic Design for Social Change 2020

Created by:

Design Director

David Wang

Design Company

James Madison University, School of Media Arts & Design

Website

click here

Client

Blue Ridge Area Food Bank

Design Team

David Wang - Creative Director, Michelle Hesse - Director of Agency Relations & Programs, Andrew Peachey - Associate Professor of Health Sciences, ...