If you or a loved one have been treated at Santa Clara Valley Medical Center, you understand the importance of a special caregiver by your side – someone who combines expertise with compassion and respect that goes above and beyond. This campaign was designed to spread awareness of the new initiative through a logomark, signage, printed and digital collateral all the way down to cafeteria tray liners. The campaign logomark also needed to tie into the existing logomark of the Foundation and the hospital. The design inspiration was pulled from the soft moments between patients/patient's families and their health care providers where the focus becomes about support and hope rather than the health crisis.
Silver in Integrated Graphic Design for Social Change 2020
Bronze in Websites Design for Social Change 2020