Sal Romero successfully ran for Harrisonburg City Council. A fully integrated campaign was developed from the logo. Having the candidate sign his shortened name made him approachable while his campaign platform of "United Voices / Voces Unidas" told voters he would work for everyone. The consistent red diagonals and blue background made the brand recognizable throughout the various implementations including printed stationery, direct mailers, SWAG, signage, web, and social media networks.