Sal Romero for City Council: United Voices

by two six seventy7 creative

Sal Romero successfully ran for Harrisonburg City Council. A fully integrated campaign was developed from the logo. Having the candidate sign his shortened name made him approachable while his campaign platform of "United Voices / Voces Unidas" told voters he would work for everyone. The consistent red diagonals and blue background made the brand recognizable throughout the various implementations including printed stationery, direct mailers, SWAG, signage, web, and social media networks.


Bronze in Branding 2020

Bronze in Integrated Graphic Design 2020

Honorable Mention in Promotional Materials 2020

Created by:

Design Director

Adrienne Hooker

Design Company

two six seventy7 creative


Salvador Romero


Entrant Companies

two six seventy7 creative, US

Individual Credits

creative director / lead designer: Adrienne Hooker, two six seventy7 creative