Qhapaq Ñan Wayfinding


Together with the Great Wall of China, the Roman Road and the Silk Road, the Qhapaq Ñan is an ancient road network that expands from Cusco, the ancient Inca capital, to the four cardinal points, covering more than 6 countries in South America , with an extension of more than 60,000 KM long. Declared World Heritage by UNESCO in 2014, it stands as one of the greatest constructions of humanity.
The Culture Ministry entrusted us with the objective of paying tribute to the only Empire in South America, developing a signage system that would help identify and value Peruvian cultural goods, and also adapt to the various climatic and landscape factors of Qhapaq Ñan (25,000 km Inca road network), not forgetting the communities where it passes and helping to improve their quality of life and making them participants in the project.
Due to implementation limitations and climate restrictions, we create low cost structures, which integrated harmoniously with the natural resources of the environment and with the communities. All this under its own visual system, monochromatic and inspired by stone constructions, which reflects the Inca spirit.
For the signage system in archeological zones we create steel mesh structures, filled with local materials by the residents themselves, with information panels engraved in low relief on ACM plates, adapting to the visual environment.


Silver in Branding for Social Change 2020

Created by:

Design Director

Pau Casals

Design Company



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Peruvian Culture Ministry

Design Team

Paola Vecco (graphic designer) / Jupio Ishiyama (graphic designer) / Daniel Calixto (Production chief) / Paloma Estremadoyro (project manager) / Se...