The Shenandoah Valley Scholars Latino Initiative (SLI) is a 501(c)(3) public charity, nonprofit organization that creates college opportunities for first-generation Latino high school students through rigorous academic challenge, leadership development, supportive mentorships and scholarship awards.The identity system reflects the youthfulness and latino heritage through the letterforms of the logo and wordmark and color palette. The brand was implemented in printed stationery and online assets for web and social media networks.