SLI: Shenandoah Latino Initiative

by two six seventy7 creative

The Shenandoah Valley Scholars Latino Initiative (SLI) is a 501(c)(3) public charity, nonprofit organization that creates college opportunities for first-generation Latino high school students through rigorous academic challenge, leadership development, supportive mentorships and scholarship awards.The identity system reflects the youthfulness and latino heritage through the letterforms of the logo and wordmark and color palette. The brand was implemented in printed stationery and online assets for web and social media networks.


Bronze in Branding 2020

Bronze in Branding for Social Change 2020

Bronze in Logos for Social Change 2020

Created by:

Design Director

Adrienne Hooker

Design Company

two six seventy7 creative


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SLI: Shenandoah Latino Initiative


Entrant Companies

two six seventy7 creative, llc, US

Individual Credits

creative director / lead designer: Adrienne Hooker, two six seventy7 creative, llc