A 2013 study estimated that illegal, unreported and unregulated fishing represents between 11% and 19% of all world fishing products, the equivalent of to up to 26 million tonnes and valued at between $10 and $23 Billion.
To combat this problem, two global entities, GI-TOC and Poseidon have created the IUU Fishing Index, which provides a score based on objective criteria for all coastal countries, continents and ocean basins.
Café.art.br was hired to facilitate understanding and comparison of these data. This was done via data visualization and a site where the user can view the index on maps, rankings, as well as full country profiles.
Global indexes such as the IUU Fishing index are created from a complex methodology that standardizes several indicators in order to generate a number that summarizes a whole scenario evaluated by experts and researchers.
To achieve this goal, we needed a visualization that would generate engagement and reflect the universe of the theme while still maintaining all the visual attributes needed to compare the various index data points between countries.
Silver in Websites Design for Social Change 2020
Creative Director: Leandro Amorim
Lead Designer: Erlan Carvalho
Design: Erlan Carvalho and Henrique Ilidio
Design intern: Wendel Anthuny
Poseidon Aquatic Resource Management, GB
The Global Initiative Against Transnational Organized Crime (GI-TOC), CH
Senior Analyst: Nina Kaysser, The Global Initiative Against Transnational Organized Crime
Creative Developer: Guilherme Lobo, Café.art.br
Creative Developer: Erico Rosa, Café.art.br