IUU Fishing Index

by Café.art.br

A 2013 study estimated that illegal, unreported and unregulated fishing represents between 11% and 19% of all world fishing products, the equivalent of to up to 26 million tonnes and valued at between $10 and $23 Billion.

To combat this problem, two global entities, GI-TOC and Poseidon have created the IUU Fishing Index, which provides a score based on objective criteria for all coastal countries, continents and ocean basins.

Café.art.br was hired to facilitate understanding and comparison of these data. This was done via data visualization and a site where the user can view the index on maps, rankings, as well as full country profiles.

Global indexes such as the IUU Fishing index are created from a complex methodology that standardizes several indicators in order to generate a number that summarizes a whole scenario evaluated by experts and researchers.

To achieve this goal, we needed a visualization that would generate engagement and reflect the universe of the theme while still maintaining all the visual attributes needed to compare the various index data points between countries.

Prize

Silver in Websites Design for Social Change 2020

Created by:

Design Director

Leandro Amorim as Creative Director, Erlan Carvalho as Lead Designer

Design Company

Café.art.br

Website

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Client

The Global Initiative Against Transnational Organized Crime (GI-TOC) and Poseidon Aquatic Resource Management.

Design Team

Creative Director: Leandro Amorim Lead Designer: Erlan Carvalho Design: Erlan Carvalho and Henrique Ilidio Design intern: Wendel Anthuny Creat...

Video (direct link)

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Credits

Entrant Companies

Café.art.br, BR

Advertiser/Brand

Poseidon Aquatic Resource Management, GB
The Global Initiative Against Transnational Organized Crime (GI-TOC), CH

Individual Credits

Senior Analyst: Nina Kaysser, The Global Initiative Against Transnational Organized Crime
Creative Developer: Guilherme Lobo, Café.art.br
Creative Developer: Erico Rosa, Café.art.br