BEON

by Dan Buchan Design

BEON is a brand for 2 of Australian Sporting Icons, Ian Thorpe (Australia’s greatest Olympian) and Shane Watson (Cricketing Superstar).

Beon (pronounced: "be on") is a high performance coaching company focusing on cultivating individuals and cultures that thrive under pressure, whilst giving people the tools to eliminate self-induced stress and anxiety within the corporate sector. The brand needed to be corporate, high end and ooze class.

A Japanese ensō was created representing the very values and teachings of the company “being present” and “being in the moment”. The creation of an ensō conveys a moment when the mind is free to simply let the body to create. The very imperfections and contours of the ensō, which must be painted by the human hand make the ensō a manifestation of perfection. It’s perfect just as it is, even in all of its imperfection.

Prize

Silver in Branding 2020

Bronze in Logos 2020

Created by:

Design Director

Dan Buchan

Design Company

Dan Buchan Design

Client

BEON