By late December, the Women's March on Washington grew from a Facebook event into a phenomenon, and its organizers were desperate for a visual identity to unite its disparate chapters around the world.
Big Monocle was asked to submit a proposal for the project, requiring logo options, a creative identity, swag, banners, and social media templates. All in five days. We scrambled a team of designers, barely met the breakneck deadline, and screamed with joy when our design was selected on 12/08. The logo is subtly feminine and distinctly strong—three faces looking forward in a muted red, white, and blue.
On 12/11, we began creating comprehensive brand guidelines. On 12/13, we rolled them out to the world. By 12/30, we'd created 60 U.S. and 47 international logos. Soon, it became recognizable worldwide—the de facto symbol of the Women’s March, which, on 12/21/17, became the single biggest protest in American history.
Gold in Logos 2018
Gold in Promotional Materials 2018
Silver in Branding 2018
Teresa Herd, Executive Creative Director
Amy Stellhorn, Creative Director
Nicole LaRue, Illustrator & Designer
Wolfgang Strack, Designer
Writer: Jeffrey White, Big Monocle
Project Manager: Stephanie Jukoff
Designer: Julie Brigham, Big Monocle