Our client is the maker of specialist chocolates – in this case, entirely vegan. We were briefed to develop a range to go into one of Australia's major supermarket chains. The brief called for a product that had a casual feel – with other vegan chocolates in the market being largely serious, almost medicinal. Next developed the name, wrote the copy and developed the packs in their entiretly.
Silver in Packaging Design 2020
Lee Selsick, Kat Foley
Creative Director: Lee Selsick, Next
Designer: Katherine Foley, Next