Humble Vegan

by Next

Our client is the maker of specialist chocolates – in this case, entirely vegan. We were briefed to develop a range to go into one of Australia's major supermarket chains. The brief called for a product that had a casual feel – with other vegan chocolates in the market being largely serious, almost medicinal. Next developed the name, wrote the copy and developed the packs in their entiretly.


Silver in Packaging Design 2020

Created by:

Design Director

Lee Selsick

Design Company



Coco Processors

Design Team

Lee Selsick, Kat Foley


Individual Credits

Creative Director: Lee Selsick, Next
Designer: Katherine Foley, Next