La Cultural is an old institution which promotes culture and performing arts. This institution has been renovated in its own concept and its spaces. We help them with the new branding.
Our objetive is to develop a new, clear, and concise symbol that makes a reference to a lyre. So, the logotype is made by a light and accurate geometry which evoques the strings of this instrument through a lines sequence that uses the Fibonacci rules.
The typography has the same graphic qualities, specially the letters ‘L’, with the same rules about strings and the symbol.