Bambini is a very special range of baby foods, with a critical focus on the health and wellbeing of toddlers and babies. The infant food market is very tough to break into as mothers are understandably cautious about trying new products for their children at such a critical age. We wanted to create a range that would resonate with young mothers and fathers by exploiting the visual language of children (the animal illustrations), whilst having a sea of faces looks back the from the shelves.