Protein snacking is a fast growing sector in the Australian market. Our client, Metro Foods, was commissioned by a major supermarket to develop a protein enriched range to meet this demand. This range relies on a strong, single-minded callout – Protein with flavour differentiators being depicted through the use of colour and icons. The range consists of three products, snack bars, bliss balls and protein powders. It was subsequently extended to include protein bars with probiotics.
Bronze in Packaging Design 2020
Heather Selsick, Lee Selsick
Designer: Lee Selsick, Next
Creative Director: Heather Selsick, Next
Back to Nature Packaging Redesign
The Biondo Group
Silver
Source One Vodka
Aether NY
Gold
Take A Piece
Zi-Shan Zhang;Chieh-An Chung;Chang-Yu Lung
Silver
Zhe Gu Tea
SunDesign Brand&design(beijing)co.ltd
Gold