Protein snacking is a fast growing sector in the Australian market. Our client, Metro Foods, was commissioned by a major supermarket to develop a protein enriched range to meet this demand. This range relies on a strong, single-minded callout – Protein with flavour differentiators being depicted through the use of colour and icons. The range consists of three products, snack bars, bliss balls and protein powders. It was subsequently extended to include protein bars with probiotics.