Lollypop Farm, the Humane Society of Greater Rochester New York, has been helping animals and people since 1873. Support from the community enables the no-kill shelter and hospital to care for around 10,000 animals each year, and this support is achieved through fundraising efforts including an Annual Gala event.
For the 2019 fundraising Gala, Lollypop Farm worked with the Cause Collaborative of Rochester, New York, and designers/illustrators Ray Claxton and Brian Robbins to create event invitations and support materials for the event.
Ray and Brian created all of the illustrations used for Lollypop Farm's Annual Gala invitation mailer. The invitation mailer took the form of a multi-page comic book that told the stories of the animals at Lollypop Farm, as well as the human heroes who make their lives better.
Bronze in Book Design for Social Change 2020
Bronze in Illustration for Social Change 2020
Bronze in Promotional materials for Social Change 2020
Ray Claxton and Brian Robbins
The Cause Collaborative, US
Ray Claxton and Brian Robbins, US
Lollypop Farm, Humane Society of Greater Rochester, US
Marketing Specialist: Lauren Heary, The Cause Collaborative
Copywriter/Content Specialist: Kate Rosinski, The Cause Collaborative
Events Director: Meg Lindsay, The Cause Collaborative