Legends of Lollypop - Tasha the Dog

by Ray Anthony Claxton

Lollypop Farm, the Humane Society of Greater Rochester New York, has been helping animals and people since 1873. Support from the community enables the no-kill shelter and hospital to care for around 10,000 animals each year, and this support is achieved through fundraising efforts including an Annual Gala event.
For the 2019 fundraising Gala, Lollypop Farm worked with the Cause Collaborative of Rochester, New York, and designers/illustrators Ray Claxton and Brian Robbins to create event invitations and support materials for the event.
Ray and Brian developed character designs based on several animals that were helped (and in some cases who's lives were saved) by Lollypop Farm. These characters were then used in the event announcements and Gala signage.
Tasha, a pewter-colored pitbull mix, came to Lollypop Farm in need of urgent medical attention. She was lethargic and running a fever with a life-threatening condition. Tasha needed to undergo surgery immediately at the veterinary clinic. Through staff interventions and support from donors that make such surgeries possible, Tasha was able to receive the treatment she required. She recovered for several weeks and was adopted to her new home last May. Tasha is now off on adventures with her new family.

Prize

Bronze in Illustration for Social Change 2020

Bronze in Character Design for Social Change 2020

Created by:

Design Director

Ray Anthony Claxton

Client

Lollypop Farm, Humane Society of Greater Rochester

Design Team

Ray Claxton and Brian Robbins

Credits

Entrant Companies

Ray Claxton and Brian Robbins, US

Advertiser/Brand

Lollypop Farm, Humane Society of Greater Rochester, US

Individual Credits

Illustrator/Designer: Brian Robbins
Illustrator/Designer: Ray Claxton