Linx Rebrand


Linx is a trading company that is proud to live at the intersection of design, engineering, and manufacturing. Since its foundation in 2007, Linx did not have a formal brand identity. In 2017, Linx designers took on the project of rebranding their own company. Key design considerations for the new logo include 1) Must express direction; 2) Must express fast-paced nature of the company; 3) Must convey friendly, accessible tone; 4) Must convey strength and rootedness. As a result, the bold, lower-case word mark slants forward in its natural drive toward the future. The rest of the brand identity features bold, a black and white typography-focused approach (Font family: Noway by Atipo).


Bronze in Logos 2018

Created by:

Design Director

Lindsey Rosenfield

Design Company



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Design Team

Mikael Bäkström, Mallory Evans


Individual Credits

Industrial Designer: Mallory Evans, Linx Global Mfg., LLC
Director of Design: Mikael Bäckström, Linx Global Mfg., LLC