by Dana Speiser

THE OPPORTUNITY Through our research , we found the biggest pain points for parents were transition periods such as playtime to bedtime and not getting enough quality time with their kids . These insights lead us to ask . . . HOW MIGHT WE . . . Alleviate parents stress with a trustworthy smart device that they see as a tool and children see as a toy? RESEARCH To discover common pain points, we conducted user interviews with parents, handed out cultural probes to families, and explored childhood developmental psychology. KEY RESEARCH INSIGHTS From interviews, surveys, and cultural probes • Parents like to use smart devices with their children, but are wary of the effects. • Parents find it very rewarding to see their children learn and grow. • Transitions like playtime to bedtime are the most difficult periods for families. • Current smart devices for children are either too high- tech or low-tech. SOLUTION LUNA is a device created for families with little kids (From 3-6 year old). It helps to enhance overall quality time and transition times when parents are busy with daily works. • The primary device, LUNA, can be played alone by kid or with the whole family. • The secondary device, LUNA Mini, allows children to take their companion on the go. • With LUNA App, parents can customize LUNA's features, see what interest their child, and find activities to do together. LUNA is: • ORGANIC: She loves to express her emotions with her eyes, and her soft, squishy exterior makes her just as fun to play with as any other toy! • SAFE: She is a bluetooth-only device. All of her knowledge is filtered through the app and chosen by the parent . • SMART: Play fun, educational VUI games alone with LUNA or...


Gold in Apps 2020, Non-Pro

Silver in UX, Interface & Navigation 2020, Non-Pro

Created by:

Design Director

Dana Speiser

Company/University or Design School

Savannah College of Art and Design


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Our products are aimed at companies that design children's toys using modern Artificial Intelligence technology.

Design Team

Dana Speiser - Research Leader, Quy Ho - Product, Graphic Designer & App builder, Yong Lee - Graphic Designer & App builder, Andres Acuna - Product...

Video (direct link)

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Entrant Companies

Savannah College of Art and Design, US


LUNA (A hypothetical brand), US

Individual Credits

Graphic Designer & App builder: Yong Lee, Savannah College of Art and Design
Research Leader: Dana Speiser, Savannah College of Art and Design
Product Designer: Andres Acuna, Savannah College of Art and Design