2O2O CHINESE NEW YEAR OF RAT | RAT YEAR RISING YEAR

by Ti-Ming Chu Workshop

I have decided to use "light" as the primary visual imagery to avoid the common themes of money and good fortune on most Year of the Rat greeting cards. Light also correlates with a Chinese Legendary creature, the Fire Rat. The Tale of the Bamboo Cutter, a Japanese monogatari, contains Fire Rat folklore, and I believe it would be interesting to tell a story from a different angle.

A lot happened in 2019, from the events in Hong Kong to incorrect information being distributed on social media affecting Taiwan's election resulting in confrontations between groups. We lost a lot, which is certainly unfortunate and upsetting.  The job of a designer isn't only to construct logical and beautiful imagery, but I believe it is also to create hope for society through these visuals and texts. In Star Wars Episode IV: A New Hope, a Resistance soldier asks what is the significance of this card in which Princess Leia answers, Hope. When you have been at your lowest point, that feeling when you are able to see the light at the end of the tunnel is what this card is trying to express.

I used elements, symbols, and plots from Star Wars in my design because I have always enjoyed the Star Wars movie series. I included Easter eggs such as the death star, TIE fighters and x-wing starfighters, and the beam of light from Luke Skywalker's lightsaber in the design. Given the current chaotic situation, maybe we need to reminisce about the good from the past.

This year is the year of the Rat. In Chinese culture, the mice isn't the most popular compared to the other animals in the Chinese Zodiac as it is often seen as dirty and associated with diseases. The use of light and Chinese zodiac is to debunk that stereotype. "The night is...

Prize

Gold in Integrated Graphic Design 2020

Silver in Typography 2020

Created by:

Design Director

Ti-Ming Chu

Design Company

Ti-Ming Chu Workshop

Website

click here

Client

Self-Intailed

Credits

Entrant Companies

Ti-Ming Chu Workshop, TW

Advertiser/Brand

Ti-Ming Chu Workshop, TW

Individual Credits

Photography: Shang-Yun Chien
Riso Print: Pip Lu & Forty Liu, O.OO Design & Risograph ROOM
Print: Louie Lu, Tooget