On May 17, 2019, for the International Day Against Homophobia and Transphobia, GRIS-Québec presented its Art Benefit Auction. The event was attended by local artists, with the goal of raising funds to support people and organizations involved in sexual and gender diversity inclusion.
For the concept, the creative team at the Masse Agency was inspired by La Nef church (where the event was held), and used some of the architectural features of this historic site. This unique edition transformed the church into a gallery and later into a party venue for one night.
Silver in Branding 2020
Concept: Catherine Lemieux, Antoine Goulet, Catherine Lachance, Agence Masse
Photo Editing: Catherine Villeneuve, Agence Masse
Project Manager: Catherine Lachance, Agence Masse