As they are about to open their third store, the Latulippe brothers unveil the new brand image of this family business. Designed in close collaboration with the staff at Latulippe and the creative team of the Masse Agency, this completely new brand image is strong and flexible, and highlights the diverse range of outdoors clothing and equipment available at its stores.
Gold in Branding 2020
Project Manager: Catherine Blanchet, Agence Masse
Art Director: Catherine Lemieux, Agence Masse
Copywriter: Frédéric Masse , Agence Masse