by Dian Jiao

Under a fictional London-based designer brand VARI, its product “various bag” is introduced with adjustable volumes and appearance. My identity design and content creation exude a balanced brand image of craftsmanship and modern spirit across print and digital platforms.


Gold in Branding 2020, Non-Pro

Silver in Promotional Materials 2020, Non-Pro

Created by:

Design Director

Dian Jiao

Company/University or Design School

Pratt Institute

Video (direct link)

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