Unusual Beauty

by Philadelphia University

Inspired by the crazy and beautiful side of mental disorders, I was trying to achieve unusual and wild beauty by imagining what people's brain look like and from their perspective, what the world looks like. Unusual Beauty attempted to show a variety of prints inspired by mental disorder in a contemporary and cheerful color way. My hope is to give audience a optimistic vision to what had been passively seen.

The challenge definitely was how to think from their perspectives and translate into an unusual however aesthetic form. The Unusual Beauty collection explores concept in two directions: the illusion vision created by people who have mental disorder like OCD- camouflage text, melting metal and glitchy art effects; and playful looks of brain and nerves- exploding brain, twist mind.

The pattern were initially made in Adobe Photoshop, Illustrator and Cinema 4D. Then the final composition was manipulated in Adobe Photoshop.

The design research included a wide research base, including books, films and psychology courses, as well as a variety of communications with patients and people whose friend or family have mental disorder.


Gold in Digital Design 2018, Non-Pro

Created by:

Design Director

Kaijie Chen

Company/University or Design School

Philadelphia University