Nexen univerCITY " The infinity wall"

by d'strict holdings Inc.

d’strict has introduced 30M*7M (Horizontal*Vertical size) of LED display project, depicting NEXEN TIER’s infinite potential, “The Infinity Wall” in Nexen’s New R&D Center Lobby in Seoul , “Nexen UniverCity”

“The Infinity Wall” communicates with audiences by telling the story of Nexen Tire’s core value and management philosophy through “Story mode”, share feelings, create a highly emotionally charged atmosphere beyond the construction and interior through “Mood mode”. Weather, time, news are delivered creatively and intuitively in real-time through “Message mode”.

Flat LED display’s transformation to a new three-dimensional space were possible thanks to well-planned and creative concept along with intuitive video creation power of d’strict. d’strict announced a re-creation of Nexen UniverCity’s lobby space into a public media space that can be the talk of the town.

Prize

Gold in Digital Art 2020

Silver in Mix Media/Moving Image 2020

Silver in Branding 2020

Created by:

Design Director

Park Sanghwa, Choi Yoojin, Oh Jihoon, Lee Donjun, Han Yejun, Kang Dowoo, Park Sicheol, Park Haeyoung, Jeong Jinhwan, Lee Siwoo

Design Company

d'strict holdings Inc.

Website

click here

Client

NEXEN TIRE CO., LTD

Design Team

Motion graphic team

Video (direct link)

click here