Online fast fashion retailing sustains the exponentially growing issue of extreme packaging waste, thereby highly frustrating consumers and dangerously threatening the planet. After research and iterations of user testing feedback, a high fidelity interactive mockup was formed from the cumulative insights. Our solution is Packed: a plug-in service that groups fashion shoppers of the same brand in the same area into joint orders. Through packaging consolidation, Packed attenuates wasted space to overall reduce the amount of packaging used, reaping huge environmental impacts. Additionally by joining a Packed order, shoppers can combine discounts between participants to save money. Incentivized to share started orders with friends, businesses will enjoy higher site traffic and lower cart abandonment. By aggregating orders of the same fashion brand in the same area into joint orders, Packed benefits the environment, consumer, and business.
Silver in Apps 2020, Non-Pro
Silver in Digital Tools and Utilities 2020, Non-Pro
Silver in UX, Interface & Navigation 2020, Non-Pro
Bronze in Interactive Design 2020, Non-Pro
Cherie Chung - Project Manager, Juliana Sampaio - Visual Design Lead, Laura Ford - Research Lead
Savannah College of Art and Design, US
Packed, US
Project Manager: Cherie Chung, Savannah College of Art and Design
Visual Design Lead: Juliana Sampaio, Savannah College of Art and Design
Research Lead: Laura Ford, Savannah College of Art and Design