Support Inform is a technology-led initiative centered around making this world a better place for those with disabilities. At its core, Support Inform or SI is an e-learning platform that aims to train the workforce across industries to better interact with specially-abled people.
As the design and branding team, we were asked to come up with a comprehensive brand identity that is both highly communicative as well as scalable to reflect upon a wide range of disabilities - across the entire physical, mental and social spectrum.
The core theme of the brand identity revolves around inclusiveness, integration and accessibility which is beautifully represented with The Orb - the core icon of the identity. The Orb has been fluidly shaped to then represent a wide number of physical, mental and social disabilities.
Gold in Branding for Social Change 2020
Creative Director: Amit Rawat, SimplePlan Media
Account Manager: Yogesh Gangotia, SimplePlan Media
Designer: Nikhil Jaiswal, SimplePlan Media