The Century Foundation (TCF) recognized that Millennials live and breathe the issues that drive the progressive movement forward in the United States. To enhance their legacy of policy leadership in a forward-looking way, TCF launched a spin-off, ‘pop-up’ think tank to proactively seek out contributions from young American progressives.
Purpose developed Next100’s visual and verbal branding, creating personalization-friendly templates featuring a fresh yet complementary system to TCF’s core brand. The new identity attracts the progressive movement’s aspiring leaders to see themselves in TCF and work together to propose policy solutions to impact not only this generation but all those that follow. With the first Next100 cohort now in place, they are working to break through the inertia and status quo by developing new approaches to making a progressive policy change.