American Crew 25th Year Book


American Crew is the leading men’s professional grooming brand founded in 1994. For their 25th year anniversary, the brand celebrated their milestone year by creating an in-depth campaign that included a limited edition coffee table book. The book was made available to their global customers, owners of barbershops and salons world-wide.The book is a 240 page, 9”x12” hard cover book features the brands history and 2019 initiatives. The premium book is packed with stunning photography from their archives and newly released campaigns featuring products and the latest in men’s grooming trends.


Silver in Book Design 2020

Created by:

Design Director

Marcos Chavez

Design Company



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American Crew

Design Team

Marcos Chavez, Bryan McCarthy, Samantha Bacani, Jimmy Ramirez

Video (direct link)

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Individual Credits

Creative Director/Photographer: David Raccuglia
Creative Director/Designer/Writer: Marcos Chavez