KOREA SPORT COACH FEDERATION BRANDING & VI

by B for Brand

KSCF is a Korea sport division that gathers experts related to sports such as former national team players, active players or coaches, and companies whom own teams.
Symbol's heart shape is representing the concept of euphoria and palpitations: a player reaches his goal, a leader coaching players with love and passion, and a passion for sports.
The big heart symbol is divided into four puzzles each. The ear shape means listening, the arrow puzzle means the goal and direction, the foot puzzle means ability, and the heart-shape means passion.
The mix colors of red and blue is derived from the Korean 'Taegeuk' pattern from national pattern of Korea. It also symbolizes the harmony between yin and yang.

Prize

Silver in Branding 2020

Bronze in Logos 2020

Created by:

Design Director

Yena Choi

Design Company

B for Brand

Website

click here

Client

KOREA SPORT COACH FEDERATION

Design Team

B for Brand Creative Team

Video (direct link)

click here

Credits

Individual Credits

GRAPHIC DESIGNER: JINHA SEO, B FOR BRAND
ART DIRECTOR: YENA CHOI, B FOR BRAND
CREATIVE DIRECTOR: YENA CHOI, B FOR BRAND