No-Frills Personal Identity

by Ro Chen

My visual identity is a reflection of my nature and design ideology. I am confident yet humble, quiet but certainly not invisible, and I tend to go straight to the point. In design, I believe in a clear approach to the subject matter and try to have as little presence as possible in my works so that the contents can be the focus.

As such, this visual identity manifests the idea of a quiet simplicity that is simultaneously loud. By showcasing only the necessary elements, chaos is eliminated, and the core message is amplified. Thus, allowing for efficient functionality. This approach flows throughout all the touchpoints, keeping the visual identity consistently explicit.


Gold in Branding 2020, Non-Pro

Silver in Promotional Materials 2020, Non-Pro

Created by:

Design Director

Ro Chen

Company/University or Design School


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