Rebrand: One Building, Three Stories.

by Louise Agency

The integration of multiple payment technology companies paired with the expansion of their suite of products resulted in an entire brand refresh: One Building, Three Stories.

Under one roof, WAIVPAY is the home of 3 tailored payment solutions – WAIV, eGIVV and Cashback. Each solution is unique whereby each identity required its own visual expression. As part of a larger communications project, the updated identities bring simplicity and visual continuity across all business channels (including WAIVPAY–the parent company). This extends not only a cohesive look, but also how they sound collectively.

The refresh made way for a more confident expression of each brand, optimised and rolled out across the websites. That journey begins here:


Gold in Branding 2020

Created by:

Design Director

Sarah Louise Kinsella

Design Company

Louise Agency


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Design Team

Design Director: Sarah Louise Kinsella, Louise Agency. Copywriter: André Liyanage-Denney, The Berlin Files. Illustrations: Chelsea Koetsveld, Studi...


Individual Credits

Website Developer: David Wells, DoubleQ
Illustrator: Chelsea Koetsveld, Studio Ampersand
Copywriter: André Liyanage-Denney, The Berlin Files